January 10 15 17 22 24 29 31
February 5 7 12 14 19 21 26 28
March 5 7 19 21 26 28
April 2 4 9 11 16 18 23 25
May 4
- Intro to class
- Assignment #1: (due by 5 p.m. on Friday, January 11, 2013) Assume only 3 people will be allowed to take the course. I get to choose who stays. Convince me that you should be one of those 3 people via Twitter (using a single tweet). Good luck! ~joe.bob
- Results Assignment_1
- Read Whipple Chapters 1 & 2 before coming to class.
- Assignment #1: critique
- Assignment #2: (due by 5 p.m. on Wednesday, January 16, 2013) Same as 1st Assignment, but now you should first write a strategy outline (bring this to class on Thursday) before you try to create your message. Then, apply the things we discussed in class. Good luck, and have fun! ~joe.bob
- Assignment #2: critique
- Secondary research for creatives
- Read Whipple Chapter 3 before coming to class.
- Read Creative Brief for Project 01
- Read Whipple Chapter 4 before coming to class.
- Primary research for creatives
- Read An Inconvenient Truth For Copywriters
- Understanding your target
- Read Whipple Chapter 5 before coming to class.
- SuperBowl
- Review Project 2 – 2013 Collegiate Effie Awards competition
- Objectives: What are we trying to accomplish?
- Read Whipple Chapter 6 before coming to class.
- Concept, concept, concept
- Happy Valentine’s Day!
- Read Whipple Chapter 7 before coming to class.
- Synergy
- Read Whipple Chapter 9 before coming to class.
- Read Whipple Chapter 10 before coming to class.
- design
- type basics
- Project 2 work day
- Spring Break – No class meeting
- Spring Break – No class meeting
- Read Whipple Chapter 12 before coming to class.
- Production
- Production
- Production
- Production
- Project 2 final edits (project due tomorrow)
- Project 3 workday
- Read Whipple Chapter 13 before coming to class.
- Your book – BodyCopy
- Portfolio school?
- Project 3 work day
- Project 3 work day
- Project 3 due / presentations
- Project 3 critique, 12:00-2:00 p.m. (final exam period – attendance is mandatory)
- CourseRecap
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