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January 10 15 17 22 24 29 31
February 5 7 12 14 19 21 26 28
March 5 7 19 21 26 28
April 2 4 9 11 16 18 23 25
May 4

Thursday, Jan 10, 2013

  • Intro to class
  • Assignment #1: (due by 5 p.m. on Friday, January 11, 2013) Assume only 3 people will be allowed to take the course. I get to choose who stays. Convince me that you should be one of those 3 people via Twitter (using a single tweet). Good luck! ~joe.bob
  • Results Assignment_1

Tuesday, Jan 15, 2013

  • Read Whipple Chapters 1 & 2 before coming to class.
  • Assignment #1: critique
  • Assignment #2: (due by 5 p.m. on Wednesday, January 16, 2013) Same as 1st Assignment, but now you should first write a strategy outline  (bring this to class on Thursday) before you try to create your message. Then, apply the things we discussed in class. Good luck, and have fun! ~joe.bob

Thursday, Jan 17, 2013

  • Assignment #2: critique
  • Secondary research for creatives

Tuesday, Jan 22, 2013

  • Read Whipple Chapter 3 before coming to class.
  • Read Creative Brief for Project 01

Thursday, Jan 24, 2013

  • Read Whipple Chapter 4 before coming to class.
  • Primary research for creatives

Tuesday, Jan 29, 2013

Thursday, Jan 31, 2013

  • Understanding your target

Tuesday, Feb 5, 2013

  • Read Whipple Chapter 5 before coming to class.
  • SuperBowl

Thursday, Feb 7, 2013

Tuesday, Feb 12, 2013

  • Read Whipple Chapter 6 before coming to class.

Thursday, Feb 14, 2013

Tuesday, Feb 19, 2013

  • Read Whipple Chapter 7 before coming to class.

Thursday, Feb 21, 2013

  • Synergy

Tuesday, Feb 26, 2013

  • Read Whipple Chapter 9 before coming to class.

Thursday, Feb 28, 2013

  • Read Whipple Chapter 10 before coming to class.
  • design

Tuesday, Mar 5, 2013

Thursday, Mar 7, 2013

  • Project 2 work day

Tuesday, Mar 12, 2013

  • Spring Break – No class meeting

Thursday, Mar 14, 2013

  • Spring Break – No class meeting

Tuesday, Mar 19, 2013

  • Read Whipple Chapter 12 before coming to class.
  • Production

Thursday, Mar 21, 2013

  • Production

Tuesday, Mar 26, 2013

  • Production

Thursday, Mar 28, 2013

  • Production

Tuesday, Apr 2, 2013

  • Project 2 final edits (project due tomorrow)

Thursday, Apr 4, 2013

  • Project 3 workday

Tuesday, Apr 9, 2013

  • Read Whipple Chapter 13 before coming to class.

Thursday, Apr 11, 2013

Tuesday, Apr 16, 2013

  • Portfolio school?

Thursday, Apr 18, 2013

  • Project 3 work day

Tuesday, Apr 23, 2013

  • Project 3 work day

Thursday, Apr 25, 2013

  • Project 3 due / presentations

Saturday, May 4, 2012

  • Project 3 critique, 12:00-2:00 p.m. (final exam period – attendance is mandatory)
  • CourseRecap

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https://jomc271.wordpress.com/instructor/

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